Let’s start off with a humdinger:
You’re not bad at outreach.
You’ve just been taught bad outreach.
If you’ve been avoiding cold outreach (or sending emails that get ignored), it’s probably because no one ever showed you how to make cold feel warm.
In this guide, we’ll look at the three biggest reasons most cold outreach falls flat and what to do instead.
Most cold outreach feels… well, cold.
Because it lacks relevance. When you email someone without any meaningful context, it shows.
That doesn’t mean you need to fake familiarity or stalk their socials.
Rather, your email needs to signal why you’re reaching out to them specifically. And you say that in your cold email.
✅ What to do instead: Add a warmth signal. Show relevance, not flattery.