Looking back, she saw there were two major turning points in her business.

The second turning point happened in 2020

-- (oh, did you think we’d start with the first turning point?

Hang tight, you’ll find out about that first turning point in a wee bit. Keep reading.) --

When her second son was born…

This tension in her marketing.

Her business wanted to grow.

But all the "proven" ways that internet gurus were proclaiming as the best ways to market -- publish a weekly blog post or podcast episode, post daily on social media -- felt like poor ROI on her time investment.

She had ideas, so many ideas, on the next direction to take.

Which one to take?

Then she listened to a podcast episode with Bryan Harris, founder of GrowthTools.

But, hang on.

I'm getting ahead of the story.

First, we need to go back 8 years ago...

To a day in late April 2015.

She had just quit her job in a fiery rage and started her own copywriting business. Only she didn't have any clients, referral network, or ad budget.

She did the next best thing:

Sent cold sales emails to get new 1:1 clients.

To find out what happens next…

You’ll have to click the next “fast forward” link in the next email that’s arriving in your inbox in 3… 2… 1.